Is secrecy an integral part in the success of this business idea?
It is a New Moon, but it is above the horizon. (or perhaps you meant that it is in XII with Mercury?)
Ruben, ideas that are evident are better initiated with a visible Moon. So the idea might not turn out too well. Also Mercury, Sun and Jupiter (and the preceding New Moon) are declining and squared by Mars, while the Lot of Fortune does not have the rays of benefics. So, I personally would say no. If it is entertainment or hiking tourism oriented (I use sidereal zodiac and Hellenistic techniques, Taurus rising, Venus in II), there will be little success in it initially, but it will not turn out well imo. I am also curious, did the idea come suddenly and unexpected, or from a family member?