JUPITERASC
Well-known member
"How To Control The Masses" & "The Manufacture of Consent" - (E. Bernays/N. Chomsky)
QUOTE FROM PROGRAM NOTES: "In the 1920's Edward Bernays was the first person to take Freud's ideas and use them to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile"
Creator, Adam Curtis, made this BBC series available for download in various formats at Internet Archive here:
https://archive.org/details/manufacturing_consent
QUOTE FROM PROGRAM NOTES: "In the 1920's Edward Bernays was the first person to take Freud's ideas and use them to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile"
Creator, Adam Curtis, made this BBC series available for download in various formats at Internet Archive here:
https://archive.org/details/manufacturing_consent
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