Oddity, I think you're behind the times.
1. Books are disappearing as a major means of communication. This is true of paper print media in general. Hello Internet, social media, and YouTube.
2. Multi-national and trans-national corporations superseded old loyalties to nation states for a couple of decades now. A major corporation draws upon an international pool of talent, has multiple international subsidiaries, and can base its headquarters location on low tax rates, profit shelters, or amenities for senior management. Manufacturing usually takes place where wages are cheapest.
This is basic economics.
3. Are you familiar with the writings of Antonio Gramsci (1891-1937) on
hegemony?
"Gramsci is best known for his theory of
cultural hegemony, which describes how the state and ruling capitalist class – the bourgeoisie – use cultural institutions to maintain power in capitalist societies. The bourgeoisie, in Gramsci's view, develops a hegemonic culture using ideology rather than violence, economic force, or coercion. Hegemonic culture propagates its own values and norms so that they become the "common sense" values of all and thus maintain the status quo. Cultural hegemony is therefore used to maintain consent to the capitalist order, rather than the use of force to maintain order. This cultural hegemony is produced and reproduced by the dominant class through the institutions that form the superstructure."
https://en.wikipedia.org/wiki/Antonio_Gramsci
There's nothing new here.