Looking at the event (signing) chart, it's important to compare the facts we know with the information in the chart....and one favorite method is to start by checking the rising sign and ruler.
Here we are dealing with the incorporation of a maternity clothes store, so a Cancer ASC and Moon in 2nd correlates well.....
While a Capricorn 7th house (the client) with Saturn in the 5th, the house of children and entertainment, describes possibly older mothers who desire a child and / or are enjoying the experience of being pregnant...Then, we see the 10th house ruler Mars in the 4th, and 4th house ruler Venus in 10th, describing the interaction and signing of the contract. So, i would say that this signing chart is viable and we can continue....
Looking at the Leo Moon in 2nd trine 8th co-ruler Uranus in 10th, earning from others and image look positive....but, the 8th co-ruler Saturn squares 2nd house Moon....?
Perhaps your target group, most likely older mothers are either very frugal, or have less disposable income, or there are not as many of them? Have you done a feasibility survey of the area?