What they're seeing is, first of all, Leo (which can be good, if you're concentrating on displaying its most desirable traits); secondly, Pluto and the Moon in square to the ascendant (problematic to your personality); thirdly, Venus trine the ascendant (beneficial); and lastly, Saturn opposition the ascendant (a very big conflict that you're having with one or more people).
Leo is the personality you display for any stranger or casual acquaintance to identify you by. You do it on a subconscious level, so you may not be aware of it. If you watch yourself and the way you act around other people, especially those you don't know, you can catch yourself trying to give people the impression that you're a Leo. You'll give messages (either verbally or nonverbally) that basically mean: "recognize, identify me because I'm friendly, dramatic or brave. That's how you'll know me." With Leo on the ascendant, you can easily convince people that you have Leo traits: bravery, freindliness, outspokenness, industriousness, heroism, stage presence, passion, dramatic flair, self-awareness. If people want to be negative about you, they'll accuse you of having bad Leo traits: childishness, overbearing, egotistical, cruel, shocking.
Venus trine the ascendant means you come across as friendly, kind, and sociable. This is a very likeable aspect of your personality which people can easily see. You are seen as someone who wants to communicate in a sociable way because you are working hard on gaining higher knowledge, and are very career focused.